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This video focuses on Petty and Cacioppo’s dual-process model of persuasion that features central and peripheral route processing. In addition, normative and descriptive models of persuasion are contrasted.
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Take a full course on the psychology of persuasion and influence!
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Can you persuade someone simply by presenting a ton of arguments? In some cases, yes! But in other cases, you want to watch out. Find out when quantity IS better than quality.
Full blog post: http://socialpsychonline.com/persuasive-arguments
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Check out my new podcast, “Opinion Science” about the psychology of opinions and how to change them: http://opinionsciencepodcast.com/
Take a full course on the psychology of persuasion and influence!
“Master Persuasion Psychology”: http://tiny.cc/ugstcy
“Influence People with Psychology”: http://tiny.cc/9fstcy
People don’t like to be told what to do. So how can someone ever persuade another person? Research on social influence has shown how powerful it can be to simply assure people that they’re free to say “no” to you. It’s the “But You Are Free” Technique.
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Learn how to get anything you want using the 6 weapons of influence in Robert Cialdini’s book – Influence: The Psychology of Persuasion.
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Take a full course on the psychology of persuasion and influence!
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Research in psychology shows that people are more persuaded people they LIKE. One proven way to increase likability is by highlighting shared interests. This video shows you more.
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Take a full course on the psychology of persuasion and influence!
“Master Persuasion Psychology”: http://tiny.cc/ugstcy
“Influence People with Psychology”: http://tiny.cc/9fstcy
Lots of research in psychology has shown that people respond better to persuasive message when it matches something about them–their personality, values, thinking style, etc. This video shows you how considering culture and thinking styles improves persuasion success.
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It just takes one “yes.” Wharton professor Jonah Berger shares his three tips for getting what you want from others.
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In appropriate contexts, the art of persuasion can go a long way. Wharton School of Business professor Jonah Berger shares three strategies for getting your peers and target audiences to “yes.” Learn how to make your communications more convincing and easier to agree with.
Read the video transcript ► https://bigthink.com/series/the-big-think-interview/persuasion-psychology/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description
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About Jonah Berger:
Jonah Berger is a Wharton School professor and the internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.
Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
Find Jonah’s website and his latest book below:
https://jonahberger.com/
https://www.amazon.com/Magic-Words-Jonah-Berger/dp/0063204932 Video Rating: / 5
These simple persuasion techniques are based on psychology concepts many don’t know! If you want to know how to persuade people in an ethical way (distinguishing persuasion from manipulation, which is unethical), then we encourage you to learn more!
Sources:
Trust, Persuasion and Manipulation
https://www.psychologytoday.com/us/blog/webs-influence/201309/trust-persuasion-and-manipulation
Persuade Anyone of Anything
https://www.businessinsider.com/6-ways-to-persuade-anyone-of-anything-2016-7
Principles of Persuasion
https://www.forbes.com/sites/jasonnazar/2013/03/26/the-21-principles-of-persuasion/#688271a3a4c9
How to Persuade People to Change their Behavior
https://hbr.org/2020/04/how-to-persuade-people-to-change-their-behavior
Practical Ways to Persuade anyone to Do Anything Easily
https://www.lifehack.org/articles/communication/12-practical-ways-persuade-anyone-anything-easily.html
Thanks to Tristan Reed (Senior Editor), Troy W. Hudson (VO), for helping to create this video!
For Troy: www.youtube.com/TroyWHudson
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This video, Psychology of Persuasion, will help you understand the power of persuasion in the real world. It’s not just about selling products or services, but how you persuade or influence someone with just your actions and way of communication.
We will also be discussing the different principles of persuasion that help you have better control over your actions and get the most out of them.
Here are the Principles of Persuasion –
01:23 ✅ Reciprocity. – Principle of reciprocation is, to be the first to give and ensure that what you give is personalized and unexpected.
02:38 ✅ Scarcity – The less of something there is, the more people tend to want it. So, create a sense of scarcity around the product you want to sell.
03:28 ✅ Authority – Individuals who are authoritative, knowledgeable, and reputed in their respective fields are more influential and persuasive than those who are not.
04:19 ✅ Consensus – The principle of consensus is challenging to apply from a personal perspective in the workplace. You need to achieve this by maintaining your brand’s reputation and ethics.
05:26 ✅ Liking – Given human nature, people are much more likely to like people that are similar to them, who pay them compliments, and who cooperate with them, than those who don’t.
These principles provide for small, ethically sound, and often costless changes that can lead to substantial alterations in your capacity to convince others to buy your products. Hence, conduct a thorough analysis of these psychological principles and implement them in your work-life.
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