These simple persuasion techniques are based on psychology concepts many don’t know! If you want to know how to persuade people in an ethical way (distinguishing persuasion from manipulation, which is unethical), then we encourage you to learn more!

Sources:

Trust, Persuasion and Manipulation
https://www.psychologytoday.com/us/blog/webs-influence/201309/trust-persuasion-and-manipulation

Persuade Anyone of Anything
https://www.businessinsider.com/6-ways-to-persuade-anyone-of-anything-2016-7

Principles of Persuasion
https://www.forbes.com/sites/jasonnazar/2013/03/26/the-21-principles-of-persuasion/#688271a3a4c9

How to Persuade People to Change their Behavior
https://hbr.org/2020/04/how-to-persuade-people-to-change-their-behavior

Practical Ways to Persuade anyone to Do Anything Easily
https://www.lifehack.org/articles/communication/12-practical-ways-persuade-anyone-anything-easily.html

Thanks to Tristan Reed (Senior Editor), Troy W. Hudson (VO), for helping to create this video!
For Troy: www.youtube.com/TroyWHudson
Music from Bensound.com

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This video, Psychology of Persuasion, will help you understand the power of persuasion in the real world. It’s not just about selling products or services, but how you persuade or influence someone with just your actions and way of communication.

We will also be discussing the different principles of persuasion that help you have better control over your actions and get the most out of them.

Here are the Principles of Persuasion –
01:23 ✅ Reciprocity. – Principle of reciprocation is, to be the first to give and ensure that what you give is personalized and unexpected.

02:38 ✅ Scarcity – The less of something there is, the more people tend to want it. So, create a sense of scarcity around the product you want to sell.

03:28 ✅ Authority – Individuals who are authoritative, knowledgeable, and reputed in their respective fields are more influential and persuasive than those who are not.

04:19 ✅ Consensus – The principle of consensus is challenging to apply from a personal perspective in the workplace. You need to achieve this by maintaining your brand’s reputation and ethics.

05:26 ✅ Liking – Given human nature, people are much more likely to like people that are similar to them, who pay them compliments, and who cooperate with them, than those who don’t.

These principles provide for small, ethically sound, and often costless changes that can lead to substantial alterations in your capacity to convince others to buy your products. Hence, conduct a thorough analysis of these psychological principles and implement them in your work-life.

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Persuasion. When someone is persuaded, it’s amazing how positive things turn out. Some psychology on how to persuade someone, empathy, and your personal development off of it will be talked about.

You probably like to think of yourself as a rational human being like when you have a decision to make, you take all the information you make a pros and cons list and you add that up to make the best decision possible. But you’re a human being and the truth of human beings is we are far more irrational than we’d like to admit. Oftentimes, our decisions come down to the smallest irrational things and oftentimes, that can be just a few words which is why in this video,

I want to give you 6 phrases that you can use to turn the tide in your favor when you’re trying to persuade someone to do something that you might like. Now, this is not going to be a substitute for really developing a true persuasive strategy, it’s not a substitute for empathy but start adding these phrases into your vocabulary and I think you will be shocked with how quickly and how effective they are. So, the first one is when you’re coming up against a gatekeeper and the phrase is simply going to be — “Have you ever made an exception?” Now, I used to use this all the time when I would try to get into bars and clubs after it was technically at capacity and it worked pretty well.

0:44 First persuasion phrase is to let them think it won’t be a big deal
1:38 A person will more likely be persuaded if you bring empathy to the table
2:58 Make them see you in a positive light and work on your psychology prowess
4:19 Call them by their name
5:14 Another persuasion tactic is the use of the Yes Ladder
6:45 Use the power of “because”

More on persuasion: https://www.youtube.com/watch?v=qMliNd2b2K0

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