This video is about Persuasive Techniques used in advertising, including:
-Glittering Generalities
-Symbols
-Transfer
-Testimonial
-Magic ingredients/scientific language
-Card Stacking
-Slogans
-Appeals

For each technique, there is an example of an advertisement that goes with it.
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Advertisers try to gain trust with 3 main techniques: ethos [building credibility with endorsements], pathos [evoking an emotional response], and logos [blowing our minds with facts and figures]. Learn more about ethos, pathos, and logos here ►► http://bit.ly/2qTPJsy

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Music: “All I Can Give” by Jamie Bathgate: http://bit.ly/2HUeXPM

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