These simple persuasion techniques are based on psychology concepts many don’t know! If you want to know how to persuade people in an ethical way (distinguishing persuasion from manipulation, which is unethical), then we encourage you to learn more!

Sources:

Trust, Persuasion and Manipulation
https://www.psychologytoday.com/us/blog/webs-influence/201309/trust-persuasion-and-manipulation

Persuade Anyone of Anything
https://www.businessinsider.com/6-ways-to-persuade-anyone-of-anything-2016-7

Principles of Persuasion
https://www.forbes.com/sites/jasonnazar/2013/03/26/the-21-principles-of-persuasion/#688271a3a4c9

How to Persuade People to Change their Behavior
https://hbr.org/2020/04/how-to-persuade-people-to-change-their-behavior

Practical Ways to Persuade anyone to Do Anything Easily
https://www.lifehack.org/articles/communication/12-practical-ways-persuade-anyone-anything-easily.html

Thanks to Tristan Reed (Senior Editor), Troy W. Hudson (VO), for helping to create this video!
For Troy: www.youtube.com/TroyWHudson
Music from Bensound.com

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This video, Psychology of Persuasion, will help you understand the power of persuasion in the real world. It’s not just about selling products or services, but how you persuade or influence someone with just your actions and way of communication.

We will also be discussing the different principles of persuasion that help you have better control over your actions and get the most out of them.

Here are the Principles of Persuasion –
01:23 ✅ Reciprocity. – Principle of reciprocation is, to be the first to give and ensure that what you give is personalized and unexpected.

02:38 ✅ Scarcity – The less of something there is, the more people tend to want it. So, create a sense of scarcity around the product you want to sell.

03:28 ✅ Authority – Individuals who are authoritative, knowledgeable, and reputed in their respective fields are more influential and persuasive than those who are not.

04:19 ✅ Consensus – The principle of consensus is challenging to apply from a personal perspective in the workplace. You need to achieve this by maintaining your brand’s reputation and ethics.

05:26 ✅ Liking – Given human nature, people are much more likely to like people that are similar to them, who pay them compliments, and who cooperate with them, than those who don’t.

These principles provide for small, ethically sound, and often costless changes that can lead to substantial alterations in your capacity to convince others to buy your products. Hence, conduct a thorough analysis of these psychological principles and implement them in your work-life.

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